We believe the "online you" is just as important as the "physical you". Just like you would not like to be followed during your next hotel stay, you should be entitled to the same control, protection & privacy when you are online.
Our goal is to educate the mainstream Internet user about the realities of online tracking. Your privacy is precious and you have a right to know how it's being invaded and how to protect yourself online.
With the knowledge of what goes on behind the webpage and on the internet, you really don't have a choice as to whether or not you'd like to be tracked. Our mission is to give you that choice.